As the founder of a sports and community engagement venture, Pooja is bringing her expertise in strategy, partnerships, and organizational transformation to the sports industry by building a platform that connects sports, brands, culture, and community. Her vision is to accelerate the growth of cricket and other emerging sports in the United States through innovative brand activations, corporate sponsorships, strategic partnerships, and fan engagement experiences that create shared value for athletes, leagues, brands, and communities. She believes the strongest partnerships go beyond sponsorship—they create authentic experiences, measurable business impact, and long-term economic opportunities for all stakeholders.

Pooja holds a Ph.D. in International Management and Marketing, with research focused on global leadership, expatriation, organizational culture, and workforce development. Her unique ability to combine entrepreneurial thinking, strategic consulting, data-driven decision-making, and cross-sector collaboration enables organizations to unlock new opportunities for growth, innovation, and social impact. Whether launching new ventures, advising executives, cultivating strategic alliances, or designing high-impact brand activation strategies, Pooja is committed to building partnerships and experiences that inspire people, elevate brands, and strengthen communities.